background element
Top Photo with NIHCATS 2 logo and picture of a conference room


Services Title

COMMUNICATIONS AND OUTREACH SUPPORT

Communications Research (Task Area 1)

Vendors must be able to provide the Government a full range of communications research services, including social marketing. Vendors will be required to design, plan, develop, design, execute, and otherwise deliver a wide range of strategic communication services including but not limited to:

  • Review and analysis of health, medical, and scientific literature;
  • Completion of environmental scans;
  • Development of research strategies,designs, and methods of analysis;
  • Development of messages and branding programs;
  • Development of shared resources;
  • Execution of market segmentation research;
  • Focus group and audience testing;
  • Design, development, execution, and reporting of approved surveys and polls;
  • Organization of  events related to agency communication programs, such as retreats and strategic planning sessions;
  • Evaluation of agency communication programs; and
  • Implementation of program evaluation activities, including best practice reviews.
For additional information regarding the type of work included under Communications Research (Task Area 1), please refer to the Statement of Work.

Top of Page

News Media Operations Support (Task Area 2a)

Vendors are able to furnish  a wide range of professional services, including the provision of advice and expertise for the Government's news media programs and activities. Vendors are able to furnish all necessary staff, equipment, and professional expertise to help NIH meet the specific media requirements of outreach programs. Vendor support includes but is not limited to analysis, strategic planning, outreach, news writing, events planning, briefings, contact and content development, audiovisual operations, and scientific, health, and medical news promotion and dissemination. Vendors are able to plan, design, develop, and, execute detailed media strategies for reaching desired targets including but not limited to the following service goals:

a) Assisting in the identification, segmentation, and analysis of media markets and outlets;

b) Peforming desired media analyses and evaluations to meet agency requirements, including but not limited to environmental scans, review and development of specialized lists of media outlets and contacts, researching potential news outlets and markets, evaluations, and expansion of potential social media efforts, preparing metrics and statistical studies, and development and execution of approved surveys and similar research;

c) Providing specialized writing, editing, and events support for agency programs directed at the news media (e.g., backgrounders, press releases, press conferences, telebriefings); and

d) Providing a range of audiovisual and web-based support for agency media-related programs, resources, and activities (e.g. editing news clips and summaries, preparing audiovisual segments and files, and producing web content).

For additional information regarding the type of work included under News Media Operations Support (Task Area 2a), please refer to the Statement of Work.

Top of Page

Media and Crisis Communication Training (Task Area 2b)

Vendors are able to design, plan, conduct, and furnish a wide range of media and crisis communications training programs for designated spokespersons and staff members, including but not limited to agency leadership, advisors, employees, contractors, consultants, and grantees, in both individual and group settings.

For additional information regarding the type of work included under Media and Crisis Communication Training (Task Area 2b), please refer to the Statement of Work.

Top of Page 

Audience Outreach and Promotion (Task Area 3a)

Vendors are able to design and execute the full range of comprehensive communication and recruitment efforts targeted to specific audiences in support of the NIH outreach mandate as specified in task orders. Vendors have demonstrated technical and overall capability in designing and executing comprehensive national health, medical, or scientific outreach programs. Vendors are able to furnish all necessary goods and services, including professional consulting services, advice, and expertise required for the production of communication programs and activities including but not limited to education, prevention, recruitment, and awareness efforts designed to inform the broad public spectrum and target audiences about health, scientific, and medical findings.

For additional information regarding the type of work included under Audience Outreach and Promotion (Task Area 3a), please refer to the Statement of Work.

Top of Page

Outreach to Target Populations/Health Disparities Programs (Task Area 3b)

Vendors are able to design, test, execute, and evaluate communication research awareness efforts, including programs that have a recruitment component and/or are designed to reduce or eliminate health disparities as specified in agency task and service orders. Vendors are able to furnish all necessary professional consulting services, expertise, and materials required for the development, execution, and evaluation of Federal communication and research recruitment efforts.

For additional information regarding the type of work included under Outreach to Target Populations/Health Disparities Programs (Task Area 3b), please refer to the Statement of Work.

Top of Page

 

Foreign Language, Translation, and Interpretation (Task Area 6)

Translation and interpretation may be required as part of specific tasks outlined in this contract. Vendors are able to translate a wide range of communication products, including publications, reports, correspondence, scripts, campaign-related materials, transcriptions, summaries, instructions, articles, web content, inquiry responses, and other materials intended for non-English-speaking audiences.

For additional information regarding the type of work included under Foreign Language, Translation, and Interpretation (Task Area 6), please refer to the Statement of Work.

Top of Page

Information and Referrals ("Clearinghouses") (Task Area 7)

NIH disseminates health, medical, and scientific research findings related to advances in prevention, diagnosis, treatment, behavioral response, awareness, and other health improvement opportunities. NIH accomplishes this in part through a network of information clearinghouses that serve to ensure and promote greater improvements in health outcomes across all communities and the general public. These clearinghouses are a critical component of the NIH public education mission.

Vendors are able to implement, operate, and maintain fully-operational information centers for the Government, stressing skill, diplomacy, confidence, professionalism, tact, and a working knowledge of required subject matter. Inquiries may range from simple questions to publication fulfilment orders; addressing complex and technical questions; and participating in ancillary exhibit programs, awareness efforts; and evaluation activities. Vendors are required to furnish all necessary facilities, equipment, supplies, goods, services, and qualified labor required by the Government for the accomplishment of this effort.

a) Recording, triaging, responding to, and resolving, written, e-mailed, telephoned, Web-based, and in-person inquiries received by agencies, including those received at health fairs and exhibits;

b) Furnishing to the public current, accurate, research-based information about health, medical, and scientific topics, including but not limited to specific diseases, conditions, treatments, and prevention strategies;

c) Implementing and maintaining resources including but not limited to indices of disease topics and synonyms for use by clearinghouse staff members in responding to requests for information;

d) Designing and implementing procedures for handling inquiries, including but not limited to refining standard and customized responses;

e) Developing strategies for handling difficult or complex questions while ensuring accountability and successful resolution of questions;

f) Developing, updating, and disseminating materials related to campaigns; and

g) Records management, required and sufficient enough to ensure efficiency of operations and compliance with applicable laws, regulations, policies, and standard operating procedures (SOPs).

Clearinghouse source materials will include at a minimum the Internet, libraries and library systems, databases, and Government-vetted textbooks, journals, and professional resources. Vendors will be required to procure all requisite supplies and services, including but not limited to software programs and subscriptions to journals, magazines, newspapers and other media for support of Government communication programs.

For additional information regarding the type of work included under Information and Referrals ("Clearinghouses") (Task Area 7), please refer to the Statement of Work.

Top of Page

 

Materials Development and Distribution Support

Materials Development (Task Area 4)

Vendors are able to provide a full range of writing and editorial services including writing, proofreading, revising, copy editing, technical editing, and senior-level editing in support of the development and production of high-quality publications and materials required by the NIH.

Vendors are able to design and execute all aspects of electronic, digital, and/or Web-based media including digitized media files, blogs, audiovisual files, infographics, slides, presentations, graphics, and social media products and materials.

Vendors are able to design, develop, execute, duplicate, and furnish high-quality, culturally competent health, medical, and scientific information including fact sheets, brochures, information sheets, posters, flyers, exhibits, newsletters, campaign materials, responses to inquiries, and Web content.

For additional information regarding the type of work included under Materials Development (Task Area 4), please refer to the Statement of Work.

Top of Page

Inventories / Warehouse / Distribution Services (Task Area 11)

Vendors are able to manage a full range of inventory control services including receiving, cataloging, storing, tracking, maintaining, and shipping communication materials. NIH may require Vendors to negotiate, establish, procure, and maintain postal boxes for Vendor receipt of official Government mail.

Vendors are able to furnish the full range of mailing services including generating mailing labels; preparing publications for bulk or mass mailings; fulfilling individual piece mailings; and labelling and preparing mailing materials for the timely, accurate, complete, and successful accomplishment of the Government's mailing and transport requirements.

Vendors are able to provide clean, safe, climate-controlled, and organized warehouse space and staff to organize and store large quantities of inventory items. Examples of items to be inventoried, stored, and transported include current and archived publications, exhibits, tapes, archived materials, artwork, and exhibits. NIH may require Vendors to undertake and complete physical inventory counts.

Vendors are able to transport materials by courier between agency facilities and other venues in the consolidated Greater Baltimore-Washington Metropolitan Area and may be required to arrange and handle overnight delivery through one or more firms specializing in such services. Vendors are able to provide all necessary machinery, equipment, and staffing, including handcarts, electric pallet jacks, forklifts, and currently licensed staff for operating machinery as required for the execution of this task.

Vendors are able to provide a wide range of duplication services to the Government, including high-speed, high-volume, and color output equipment for timely, accurate, high quality duplication, production, and mailing of materials. Vendors are able to furnish all necessary staffing, labor, and services required to accomplish large-scale reproduction, including duplication, collation, assembly, mailing, and distribution of agency materials and products.

For additional information regarding the type of work included under Inventories / Warehouse / Distribution Services (Task Area 11), please refer to the Statement of Work.

Top of Page

Graphic Design, Web, and Database Support

Graphic Design (Task Area 5)

Vendors are able to provide a full range of high-quality, visually attractive graphic design services, including planning, designing, developing, revising, executing, and otherwise producing required communications materials and products. Vendors are able to coordinate product development with the NIH to ensure that Federal standards and expectations are met and that any and all products confirm to the desired specifications.

For additional information regarding the type of work included under Graphic Design (Task Area 5), please refer to the Statement of Work.

Top of Page

IT Requirements (Task Area 10a)

The Government anticipates that NIH will require a wide range of IT-related goods and services required under task order contracts awarded in this effort. At the NIH, most if not all IT-based deliverables are slated for publication and production on the principal NIH website, nih.gov, and on contractor-designed and developed Websites, such as those used for events and educational campaigns.  Others will be developed, maintained, and hosted on campus. Websites, such as those provided by the NIH Office of Information Technology (OIT) and the agency's Center for Information Technology (CIT). Some may require ongoing support (e.g., development and/or hosting) on contractor-provided servers. In general, the Government requires services in a wide variety of areas, including but not limited to development of innovative, high-quality content, applications, and programs that meet and exceed the needs of users and Web-enabled communications applications and enhancements for use in Congressionallymandated health information efforts and agency reporting, public outreach and engagement, and public trust and transparency programs and activities.

Vendors are able to plan, design, refine, and execute high-quality, visually attractive, audience-appropriate, and fully functional products and content for publication in a state-of-the-art, Web-based/digital environment. Vendors furnish all staffing,  equipment, materials, and expertise sufficient for accomplishing the Government's requirements, ranging from early-phase development, (e.g., identifying, researching, designing, developing, refining, revising, and testing), to final production (e.g., enhancing, monitoring, maintaining, and inventorying).

 Vendors are able to coordinate any and all product development with the Government to ensure that Federal standards and expectations are met and that any and all products confirm to desired specifications. Deliverables will be compatible with and will interface with the Government's own computers, systems, and platforms. Features and applications include the following:

a) Digital repositories/depositories and other systems for storage of images and audiovisual files;

b) Web pages and Web content, including Section 508 compliant deliverables;

c) Training materials and Web applications for printing out completion and award certificates;

d) Searchable full-text documents;

e) Adobe files/PDFs;

f) Streaming media and edited or complete audiovisual clips and files;

g) Alternative formats for documents;

h) Feature boxes and slides;

i) Approved URLs and links;

j) PowerPoint slides and other presentation materials;

k) Reports, summaries, captions, and transcriptions;

l) Animation and interactive multimedia;

m) Distribution lists, RSS feeds, and/or other subscription or subscriber options and approaches;

n)Online technical requisites, including forms, licenses, permissions, survey materials, and certificates;

o) Content Management (CMS) applications;

p) New media and social media content and applications;

q) Event-related requirements, including event Websites, registration applications, and event broadcasts; and

r) Other content, materials, applications, and programs, including health, scientific, and medical information in all media formats.

For additional information regarding the type of work included under IT Requirements (Task Area 10a), please refer to the Statement of Work.

Top of Page

Web Design, Development, and Management (Task Area 10b)

Vendors are able to consult with and coordinate efforts with Federal IT and program office staff to design, develop, analyze, troubleshoot, evaluate, refine, redesign, revise, test, and execute Web content, Websites and ancillary Web-based products.

Vendors are able to assist agencies with design, operation, management, and maintenance of a number of Federal Websites and will perform a range of responsibilities related to ongoing planning, development, management, and maintenance of Federal Websites, specifically:

a) Reviewing and updating Websites regularly for problems, errors, inaccuracies, non-functionality and compliance with applicable standards, guidelines, and regulations;

b) Producing accurate, well-written and designed, error-free Web content and ensuring that Federal Websites remain accurate, up-to-date, and accessible at all times;

c)  Remaining current on new and emerging technologies and approaches that may apply to Federal Websites and the virtual environment;

d) Proactively proposing and implementing forward-thinking improvements and enhancements for the Federal Government's Websites;

e) Protecting all information used, gathered, or developed in the execution of task orders awarded under this effort;

f) Complying with IT systems security and privacy specifications set forth by the Government; and

g) Establishing and implementing appropriate administrative, technical, and physical safeguards to ensure the security and confidentiality of sensitive Government information, data, and equipment.

For additional information regarding the type of work included under Database and Web Design, Development, and Management (Task Area 10b), please refer to the Statement of Work.

Top of Page

Preservation, Cataloging, and Storage of Web-based and Other Digital Content (Task Area 10c)

Vendors are able to provide advice and support Federal efforts to evaluate, select, collect, catalog, preserve, and establish access to Web-based materials for future use by the public. Vendors are able to support agency goals of systematically organizing, archiving, managing, and sustaining digital content for future access. Vendors may also work to expand agency understanding and work with the Government to build infrastructure and tools for capturing and preserving digital content and identifying challenges and best practices.

For additional information regarding the type of work included under Preserving, Cataloging, and Storage of Web-based and Other Digital Content (Task Area 10c), please refer to the Statement of Work.

Top of Page

Website Usability Testing (Task Area 10d)

Vendors are able to provide website usability evaluation and testing to ensure that Government- and Government-supported websites are (1) well-engineered and accessible to the Government's many diverse audiences and (2) comply with required accessibility and usability standards.

For additional information regarding the type of work included under Website Usability Testing (Task Area 10d), please refer to the Statement of Work.

Top of Page

Database Design, Development, and Management (Task Area 10e)

Vendors are able to plan, design, contruct, develop, manage, maintain, improve, troubleshoot, refine, evaluate, test, and implement databases, technologies, applications, products, and systems for communicating information and compiling, storing, analyzing, and managing data. Types of data include but are not limited to bibliographies, catalogs, events, customers, outreach materials, events-related materials, survey results, reports, contacts, calendars, archives, publications, training modules, public input and inquiry responses, fulfillment statistics, slides, PDFs, certificates of completion, budget information, and inventories. Vendors are able to provide strategies/implementation plans to improve and build upon existing databases, technologies, applications, products, and systems; investigate and price potential new approaches; and provide technical expertise and feedback to Government staff.

For additional information regarding the type of work included under Database Design, Development, and Management (Task Area 10e), please refer to the Statement of Work.

Top of Page

Information Tracking and Referral (Task Area 10f)

Vendors are able to plan, design, construct, develop, and maintain fully-functional, state-of-the-art mechanisms, procedures, and systems for use in tracking mentions of each agency or in reporting specific issues and topics that appear in the media or elsewhere as required. Items that merit attention will be forwarded to Government personnel for action and approval.

For additional information regarding the type of work included under Information Tracking and Referral (Task Area 10f), please refer to the Statement of Work.

Top of Page

Security (Task Area 10g)

IT-related tasks in service orders awarded under this effort will require a Federal security clearance and background check. The Government requires vendors to (1) have in place a number of safeguards and procedures in support of agency operations and assets and (2) to develop, document, implement, and otherwise contribute to agency-wide information security programs designed to safeguard information and information systems.

The Government may also require additional security controls such as:

  • Federal Desktop Configuration Controls;
  • Security Awareness Training;
  • Access to the vendor's physical location and/or logistical access to any hosting facility and the Certification and Accreditation of any and all Government systems regardless of location.
For additional information regarding the type of work included under Security (Task Area 10g), please refer to the Statement of Work.

Top of Page

 

Exhibit and Conference Support

Exhibit Development, Design, Production, Storage and Transport (Task Area 8)

Vendors are able to plan, design, develop, execute, duplicate and furnish meeting and campaign-related exhibits and displays. Vendors are able to provide a full range of services required for production of meeting and exhibit-related materials, including newsletter and presentation design and production. Vendors are able to assemble, prepare, pack and ship exhibit materials for display and distribution at health, medical, and scientific meetings and events as required by specific task areas.

For additional information regarding the type of work included under Exhibit Development, Design, Production, and Transport (Task Area 8), please refer to the Statement of Work.

Top of Page

Meeting, Conference, and Event Support (Task Area 9)

Vendors are able to provide a full range of meeting-related services, including but not limited to, initial concept development, early planning (e.g., agenda development, venue selection, reservations, budgeting, event file establishment and maintenance); graphic design support (e.g., signage and materials production); participant correspondence; registration; travel and guest services; audiovisual requirements; meals and hospitality; message center operation; and post-event services. Vendors are able to fulfill the following event needs of Federal agencies to ensure execution of sucessful meetings:

a) Planning, site selection, and meeting contract negotiation and coordination;

b) Registration and logistics, including hospitality;

c) Message center operations, registration support, and event business services;

d) Contractor graphic support;

e) Travel and transportation for agency-designated participants and materials in accordance with Federal travel regulations;

f) Government-authorized and allowable consulting fees, honoraria, and expense reimbursements;

g) Design, production, and on-time delivery of high-quality ancillary materials;

h) Duplication services;

i) Event promotion and marketing;

j) Event set-up, including site requirements and audiovisual, electronic, and Web support;

k) Exhibit signage and display production;

l) Secretarial and clerical support, including transcription and records management,

m) Production of books, reports, presentations, and interactive media;

n) Supply services, equipment, parts, accessories, staffing, labor, climate control, and power needs required for installation of non-permanent and temporary exposition and exhibition space, including rental and installation of canopies and tents; and

o) File maintenance, records management, and event archiving.

For additional information regarding the type of work included under Meeting, Conference, and Event Support (Task Area 9), please refer to the Statement of Work.

Top of Page



Background orange color
About Services Resources Vendors Contact Us

2017 Copyright National Institutes of Health.
All rights reserved.  “NIH…Turning Discovery into Health”
About Us Services Resources Vendors Contact Us About Home Services Resources Vendors Contact Us