 COMMUNICATIONS AND OUTREACH SUPPORT Communications Research (Task Area 1) Vendors must be able to provide the Government a full range of communications
research services, including social marketing. Vendors will be required to
design, plan, develop, design, execute, and otherwise deliver a wide range of
strategic communication services including but not limited to: News Media Operations Support (Task Area 2a) Vendors are able to furnish a wide range of
professional services, including the provision of advice and expertise for the
Government's news media programs and activities. Vendors are able to furnish
all necessary staff,
equipment, and professional expertise to help NIH meet the specific media
requirements of outreach programs. Vendor support includes but is not
limited to analysis, strategic planning, outreach, news writing, events
planning, briefings, contact and content development, audiovisual operations,
and scientific, health, and medical news promotion and dissemination. Vendors are able to
plan, design, develop, and,
execute detailed media strategies for reaching desired targets including
but not limited to the following service goals:
a) Assisting in the identification, segmentation, and analysis of media
markets and outlets;
b) Peforming desired media analyses and evaluations to meet agency
requirements, including but not limited to
environmental scans, review and development of
specialized lists of media outlets and contacts,
researching potential news outlets and markets,
evaluations, and expansion of potential social media
efforts, preparing metrics and statistical studies,
and development and execution of approved surveys
and similar research;
c) Providing specialized writing, editing, and events support for agency
programs directed at the news media (e.g.,
backgrounders, press releases, press conferences,
telebriefings); and
d) Providing a range of audiovisual and web-based support for agency
media-related programs, resources, and activities
(e.g. editing news clips and summaries, preparing
audiovisual segments and files, and producing web
content).
For additional information regarding the type of work included under News Media
Operations Support (Task Area 2a), please refer to the Statement of Work.
Media and Crisis Communication Training (Task Area 2b) Vendors
are able to design, plan, conduct, and
furnish a wide range of media and crisis
communications training programs for designated
spokespersons and staff members, including but not
limited to agency leadership, advisors, employees,
contractors, consultants, and grantees, in both
individual and group settings.
For additional information regarding the type of work included under Media
and Crisis Communication Training (Task Area 2b), please refer to the Statement of Work. Audience Outreach and Promotion (Task Area 3a) Vendors are able to design and execute the full range of
comprehensive communication and recruitment efforts targeted to specific
audiences in support of the NIH outreach mandate as specified in task orders.
Vendors have demonstrated technical and overall capability in designing
and executing comprehensive national health, medical, or scientific outreach
programs. Vendors are able to furnish all necessary goods and services, including
professional consulting services, advice, and expertise required for the
production of communication programs and activities including but not
limited to education, prevention, recruitment, and awareness efforts designed to inform the broad
public spectrum and target audiences about health, scientific, and medical
findings.
Outreach to Target Populations/Health Disparities
Programs (Task Area 3b) Vendors are able to design,
test, execute, and
evaluate communication
research awareness efforts, including programs that
have a recruitment component and/or are designed to
reduce or eliminate health disparities as specified
in agency task and service orders. Vendors are able
to furnish all necessary professional consulting
services, expertise, and materials required for the
development, execution, and evaluation of Federal
communication and research recruitment efforts.
For additional information regarding the type of work included under Outreach
to Target Populations/Health Disparities Programs (Task Area 3b), please refer to the Statement of Work. Foreign Language, Translation, and Interpretation
(Task Area 6) Translation and interpretation may be required as part of
specific tasks outlined in this contract. Vendors are able to translate a
wide range of communication products, including publications, reports,
correspondence, Information and Referrals ("Clearinghouses")
(Task Area 7) NIH disseminates health, medical, and scientific research
findings related to advances in prevention, diagnosis, treatment, behavioral
response, awareness, and other health improvement opportunities. NIH
accomplishes this in part through a network of information clearinghouses that
serve to ensure and promote greater improvements in health outcomes across all
communities and the general public. These clearinghouses are a critical
component of the NIH public education mission. Vendors are able to implement, operate, and maintain
fully-operational information centers for the Government a) Recording, triaging, responding to, and
resolving, written, e-mailed, telephoned, Web-based,
and in-person inquiries received by agencies,
including those received at health fairs and
exhibits; b) Furnishing to the public current, accurate,
research-based information about health, medical,
and scientific topics, including but not limited to
specific diseases, conditions, treatments, and
prevention strategies; c) Implementing and maintaining resources
including but not limited to indices of disease
topics and synonyms for use by clearinghouse staff
members in responding to requests for information; d) Designing and implementing procedures for
handling inquiries, including but not limited to
refining standard and customized responses; e) Developing strategies for handling difficult
or complex questions while ensuring accountability
and successful resolution of questions; f) Developing, updating, and disseminating
materials related to campaigns; and g) Records management, required and sufficient
enough to ensure efficiency of operations and
compliance with applicable laws, regulations,
policies, and standard operating procedures (SOPs). Clearinghouse source materials will include at a minimum the
Internet, libraries and library systems, databases, and Government-vetted
textbooks, journals, and professional resources. Vendors will be required to
procure all requisite supplies and services, including but not limited to
software programs and subscriptions to journals, magazines, newspapers and other
media for support of Government communication programs. MATERIALS DEVELOPMENT AND DISTRIBUTION SUPPORT Materials Development (Task Area 4) Vendors are able to provide a full range of writing
and editorial service including writing, proofreading, revising, copy editing,
technical editing, and senior-level editing in support of the development
and production of high-quality publications and materials required by the NIH. Vendors are able to design and execute all aspects of
electronic, digital, and/or Web-based media including digitized media
files, blogs, audiovisual files, infographics, slides, presentations, graphics,
and social media products and materials. Vendors are able to design, develop, execute,
duplicate, and furnish high-quality, culturally competent health, medical, and
scientific information including fact sheets, brochures, information sheets,
posters, flyers, exhibits, newsletters, campaign materials, responses to
inquiries, and Web content. Inventories / Warehouse / Distribution Services (Task Area
11) Vendors are able to manage a full range of inventory
control services including receiving, cataloging, storing, tracking,
maintaining, and shipping communication materials. NIH may require Vendors
to negotiate, establish, procure, and maintain postal boxes for Vendor
receipt of official Government mail. Vendors are able to furnish the full range of mailing
services including generating mailing labels; preparing publications for bulk or
mass mailings; fulfilling individual piece mailings; and labelling and preparing
mailing materials for the timely, accurate, complete, and successful
accomplishment of the Government's mailing and transport requirements. Vendors are able to provide clean, safe,
climate-controlled, and organized warehouse space and staff to organize and
store large quantities of inventory items. Examples of items to be inventoried,
stored, and transported include current and archived publications, exhibits,
tapes, archived materials, artwork, and exhibits. NIH may require Vendors to
undertake and complete physical inventory counts. Vendors are able to transport materials by courier
between agency facilities and other venues in the consolidated Greater
Baltimore-Washington Metropolitan Area and may be required to arrange and handle
overnight delivery through one or more firms specializing in such services.
Vendors are able to provide all necessary machinery, equipment, and
staffing, including handcarts, electric pallet jacks, forklifts, and currently
licensed staff for operating machinery as required for the execution of this
task. Vendors are able to provide a wide range of
duplication services to the Government, including high-speed, high-volume, and
color output equipment for timely, accurate, high quality duplication,
production, and mailing of materials. Vendors are able to furnish all
necessary staffing, labor, and services required to accomplish large-scale
reproduction, including duplication, collation, assembly, mailing, and
distribution of agency materials and products. Graphic Design, Web, and Database Support Graphic Design
(Task Area 5) Vendors are able to provide a full range of
high-quality, visually attractive graphic design services, including
planning, designing, developing, revising, executing, and otherwise producing
required communications materials and products. Vendors are able
to coordinate product development with the NIH to ensure that Federal standards
and expectations are met and that any and all products confirm to the desired
specifications. IT Requirements
(Task Area 10a) The Government anticipates that NIH will require a wide
range of IT-related goods and services required under task order
contracts awarded in this effort. At the NIH, most if not all IT-based
deliverables are slated for publication and production on the principal NIH
website, nih.gov, and on contractor-designed and developed Websites, such as
those used for events and educational campaigns. Others will be developed,
maintained, and hosted on campus. Websites, such as those provided by the NIH
Office of Information Technology (OIT) and the agency's Center for Information
Technology (CIT). Some may require ongoing support (e.g., development and/or
hosting) on contractor-provided servers. In general, the Government requires
services in a wide variety of areas, including but not limited to development of
innovative, high-quality content, applications, and programs that meet and
exceed the needs of users and Web-enabled communications applications and
enhancements for use in Congressionallymandated health information efforts and
agency reporting, public outreach and engagement, and public trust and
transparency programs and activities. Vendors are able to plan, design, refine, and
execute high-quality, visually attractive,
audience-appropriate, and fully functional products
and content for publication in a state-of-the-art,
Web-based/digital environment. Vendors furnish all
staffing, equipment, materials, and expertise
sufficient for accomplishing the Government's
requirements, ranging from early-phase development,
(e.g., identifying, researching, designing,
developing, refining, revising, and testing), to
final production (e.g., enhancing, monitoring,
maintaining, and inventorying). Vendors are able
to coordinate any and all product development with
the Government to ensure that Federal standards and
expectations are met and that any and all products
confirm to desired specifications. Deliverables will
be compatible with and will interface with the
Government's own computers, systems, and platforms.
Features and applications include the following: a) Digital repositories/depositories and other
systems for storage of images and audiovisual files; b) Web pages and Web content, including Section
508 compliant deliverables; c) Training materials and Web applications for
printing out completion and award certificates; d) Searchable full-text documents; e) Adobe files/PDFs; f) Streaming media and edited or complete
audiovisual clips and files; g) Alternative formats for documents; h) Feature boxes and slides; i) Approved URLs and links; j) PowerPoint slides and other presentation
materials; k) Reports, summaries, captions, and
transcriptions; l) Animation and interactive multimedia; m) Distribution lists, RSS feeds, and/or other
subscription or subscriber options and approaches; n)Online technical requisites, including forms,
licenses, permissions, survey materials, and
certificates; o) Content Management (CMS) applications; p) New media and social media content and
applications; q) Event-related requirements, including event
Websites, registration applications, and event
broadcasts; and r) Other content, materials, applications, and
programs, including health, scientific, and medical
information in all media formats. Web Design, Development, and Management
(Task Area 10b) Vendors are able to
consult with and coordinate efforts with Federal IT and program office
staff to design, develop, analyze, troubleshoot, evaluate, refine, redesign, revise, test, and
execute Web content, Websites and ancillary Web-based products. Vendors are able to assist agencies with design,
operation, management, and maintenance of a number of Federal Websites and will
perform a range of responsibilities related to ongoing planning, development,
management, and maintenance of Federal Websites, specifically: a) Reviewing and updating Websites regularly for
problems, errors, inaccuracies, non-functionality
and compliance with applicable standards,
guidelines, and regulations; b) Producing accurate, well-written and designed,
error-free Web content and ensuring that Federal
Websites remain accurate, up-to-date, and accessible
at all times; c) Remaining current on new and emerging
technologies and approaches that may apply to
Federal Websites and the virtual environment; d) Proactively proposing and implementing
forward-thinking improvements and enhancements for
the Federal Government's Websites; e) Protecting all information used, gathered, or
developed in the execution of task orders awarded
under this effort; f) Complying with IT systems security and privacy
specifications set forth by the Government; and g) Establishing and implementing appropriate
administrative, technical, and physical safeguards
to ensure the security and confidentiality of
sensitive Government information, data, and
equipment. Preservation, Cataloging, and Storage of Web-based and Other Digital
Content (Task Area 10c) Vendors are able to
provide advice and support Federal efforts to
evaluate, select, collect, catalog, preserve, and
establish access to Web-based materials for future
use by the public. Vendors are able to support
agency goals of systematically organizing,
archiving, managing, and sustaining digital content
for future access. Vendors may also work to expand
agency understanding and work with the Government to
build infrastructure and tools for capturing and
preserving digital content and identifying
challenges and best practices.
For additional information regarding the type of work included under
Preserving, Cataloging, and Storage of Web-based and
Other Digital Content (Task Area 10c), please refer to the Statement of Work.
Website Usability Testing
(Task Area 10d) Vendors are able to provide website usability
evaluation and testing to ensure that Government- and Government-supported
websites are (1) well-engineered and accessible to the Government's many diverse
audiences and (2) comply with required accessibility and usability standards. Database Design,
Development, and Management (Task Area 10e) Vendors
are able to plan, design, contruct, develop,
manage, maintain, improve, troubleshoot, refine,
evaluate, test, and implement databases,
technologies, applications, products, and systems
for communicating information and compiling,
storing, analyzing, and managing data. Types of data
include but are not limited to bibliographies,
catalogs, events, customers, outreach materials,
events-related materials, survey results, reports,
contacts, calendars, archives, publications,
training modules, public input and inquiry
responses, fulfillment statistics, slides, PDFs,
certificates of completion, budget information, and
inventories. Vendors are able to provide
strategies/implementation plans to improve and build
upon existing databases, technologies, applications,
products, and systems; investigate and price
potential new approaches; and provide technical
expertise and feedback to Government staff.
For additional information regarding the type of work included under Database
Design, Development, and Management (Task Area 10e), please refer to the Statement of Work. Information Tracking and Referral
(Task Area 10f) Vendors are able to
plan, design, construct, develop, and maintain
fully-functional, state-of-the-art mechanisms, procedures, and systems for use
in tracking mentions of each agency or in reporting specific issues and topics
that appear in the media or elsewhere as required. Items that merit attention
will be forwarded to Government personnel for action and approval. Security
(Task Area 10g) IT-related tasks in service orders awarded under this
effort will require a Federal security clearance and background check. The
Government requires vendors to (1) have in place a number of safeguards and
procedures in support of agency operations and assets and (2) to develop,
document, implement, and otherwise contribute to agency-wide information
security programs designed to safeguard information and information systems.
Exhibit and Conference Support Exhibit Development, Design, Production, Storage and Transport (Task
Area 8) Vendors are able to plan, design, develop,
execute, duplicate and furnish meeting and campaign-related exhibits and displays. Vendors are able to
provide a full range of services required for production of meeting and
exhibit-related materials, including newsletter and presentation design and
production. Vendors are able to assemble, prepare, pack and ship exhibit
materials for display and distribution at health, medical, and scientific
meetings and events as required by specific task areas. Meeting, Conference, and Event Support
(Task Area 9) Vendors are able to provide a full range of meeting-related services, including but not limited to,
initial concept development, early planning (e.g., agenda development, venue selection, reservations, budgeting,
event file establishment and maintenance); graphic design support (e.g., signage and materials production); participant
correspondence; registration; travel and guest services; audiovisual requirements; meals and hospitality; message center
operation; and post-event services. Vendors are able to fulfill the
following event needs of Federal agencies to ensure execution of sucessful
meetings: a) Planning, site selection, and meeting contract
negotiation and coordination; b) Registration and logistics, including
hospitality; c) Message center operations, registration
support, and event business services; d) Contractor graphic support; e) Travel and transportation for
agency-designated participants and materials in
accordance with Federal travel regulations; f) Government-authorized and allowable consulting
fees, honoraria, and expense reimbursements; g) Design, production, and on-time delivery of
high-quality ancillary materials; h) Duplication services; i) Event promotion and marketing; j) Event set-up, including site requirements and
audiovisual, electronic, and Web support; k) Exhibit signage and display production; l) Secretarial and clerical support, including
transcription and records management, m) Production of books, reports, presentations,
and interactive media; n) Supply services, equipment, parts,
accessories, staffing, labor, climate control, and
power needs required for installation of
non-permanent and temporary exposition and
exhibition space, including rental and installation
of canopies and tents; and o) File maintenance, records management, and
event archiving. |
|
About
Services
Resources
Vendors
Contact Us
2024 © Copyright National Institutes of Health. All rights reserved. “NIH…Turning Discovery into Health” |