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Services Title

COMMUNICATIONS AND OUTREACH

Communications Research (Task Area 1)

Vendors must be able to provide the Government a full range of communications and social marketing research services. These services may include the review of current literature and the development of research strategies, designs, and methods of analysis. Vendors are able to design, develop, and deliver a wide range of strategic communication programs including:

  • Integrated marketing and evaluation services;
  • Logo, slogan, message, and tagline development and branding;
  • Development of shared resources;
  • Market segmentation research;
  • Focus group and audience testing;
  • Events and meetings for media and strategic communication programs;
  • Design and execution of Federally-approved surveys; and
  • Evaluation of agency communication programs.
For additional information regarding the type of work included under Communications Research (Task Area 1), please refer to the Statement of Work.

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Media Analysis and Outreach (Task Area 2)

Vendors are able to furnish all necessary staff, equipment, and professional expertise to help NIH meet the specific media requirements of outreach programs. Vendors are able to design, develop, and, execute detailed media strategies for reaching desired targets.For additional information regarding the type of work included under Media Analysis and Outreach (Task Area 2), please refer to the Statement of Work.

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Outreach and Promotion Activities (Task Area 3)

Vendors are able to design and execute a range of comprehensive communication and recruitment efforts targeted to specific audiences in support of the NIH outreach mandate as specified in task orders. Vendors are able to furnish all necessary goods and services, including professional consulting services, advice, and expertise required for the production of communication programs and activities including education, prevention, recruitment, and awareness efforts designed to inform the broad public spectrum and target audiences about health, scientific, and medical findings.

For additional information regarding the type of work included under Outreach and Promotion Activities (Task Area 3), please refer to the Statement of Work.

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Press, Public Information, Integrated Marketing, and Media Support Services (Task Area 4)

Vendors are able to furnish a wide range of professional consulting services, advice, and expertise in organizing and assisting NIH in its many and varied outreach activities. Vendors have demonstrated experience developing, maintaining, updating, and expanding Federal outreach initiatives and initiatives aimed at reaching desired target audiences.

For additional information regarding the type of work included under Press, Public Information, Integrated Marketing, and Media Support Services (Task Area 4), please refer to the Statement of Work.

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Outreach to Target Populations/Health Disparities Programs (Task Area 5)

Vendors are able to design, test, execute, and evaluate communication and recruitment efforts designed to reach desired target audiences. Vendors are able to furnish all necessary professional consulting services and expertise for the development, execution, and evaluation of NIH communication and recruitment efforts.

For additional information regarding the type of work included under Outreach to Target Populations/Health Disparities Programs (Task Area 5), please refer to the Statement of Work.

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Foreign Language, Translation, and Interpretation (Task Area 9)

Translation and interpretation may be required as part of specific tasks outlined in this contract. Vendors are able to translate a wide range of communication products, including publications, reports, correspondence, and campaign-related materials.

For additional information regarding the type of work included under Foreign Language, Translation, and Interpretation (Task Area 9), please refer to the Statement of Work.

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Media and Crisis Communication Training (Task Area 10)

Vendors are able to furnish a wide range of media and crisis communication training programs for designated spokespersons and staff members in both individual and group settings.

For additional information regarding the type of work included under Media and Crisis Communication Training (Task Area 10), please refer to the Statement of Work.

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Information and Referrals ("Clearinghouses") (Task Area 11)

NIH disseminates health, medical, and scientific research findings related to advances in prevention, diagnosis, treatment, behavioral response, awareness, and other health improvement opportunities. NIH accomplishes this in part through a network of information clearinghouses that serve to ensure and promote greater improvements in health outcomes across all communities and the general public. These clearinghouses are a critical component of the NIH public education mission.

Vendors are able to implement, operate, and maintain fully-operational information centers for the Government. Inquiries may range from simple questions and publication fulfilment orders to complex and technical questions. Vendors will be required to furnish all necessary facilities, equipment, supplies, goods, services, and qualified labor needed by the Government for the accomplishment of this effort.

Clearinghouse sources will include at a minimum the Internet, libraries and library systems, databases, and Government-vetted textbooks, journals, and professional resources. Vendors will be required to procure all requisite supplies and services, including but not limited to software programs and subscriptions to journals, magazines, newspapers and other media for support of Government communication programs.

For additional information regarding the type of work included under Information and Referrals ("Clearinghouses") (Task Area 11), please refer to the Statement of Work.

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Materials Development and Distribution Support

Materials and Product Development (Task Area 6)

Vendors are able to provide a full range of writing and editorial service including writing, proofreading, revising, copy editing, technical editing, and senior-level editing in support of the development of high-quality publications and materials required by the NIH.

Vendors are able to design and execute all aspects of electronic, digital, and/or Web-based media including CD-ROMs, DVDs, Blogs, Webcasts, Podcasts, and social media profiles.

Vendors are able to design, develop, execute, duplicate, and furnish high-quality, culturally competent health, medical, and scientific information including fact sheets, brochures, information sheets, posters, flyers, exhibits, newsletters, campaign materials, responses to inquiries, and Web content.

For additional information regarding the type of work included under Materials and Product Development (Task Area 6), please refer to the Statement of Work.

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Inventories / Warehouse / Distribution Services (Task Area 18)

Vendors are able to manage a full range of inventory control services including receiving, cataloging, storing, tracking, maintaining, and shipping communication materials. NIH may require Vendors to negotiate, establish, procure, and maintain postal boxes for Vendor receipt of official Government mail.

Vendors are able to furnish the full range of mailing services including generating mailing labels; preparing publications for bulk or mass mailings; fulfilling individual piece mailings; and labelling and preparing mailing materials for the timely, accurate, complete, and successful accomplishment of the Government's mailing and transport requirements.

Vendors are able to provide clean, safe, climate-controlled, and organized warehouse space and staff to organize and store large quantities of inventory items. Examples of items to be inventoried, stored, and transported include current and archived publications, exhibits, tapes, archived materials, artwork, and exhibits. NIH may require Vendors to undertake and complete physical inventory counts.

Vendors are able to transport materials by courier between agency facilities and other venues in the consolidated Greater Baltimore-Washington Metropolitan Area and may be required to arrange and handle overnight delivery through one or more firms specializing in such services. Vendors are able to provide all necessary machinery, equipment, and staffing, including handcarts, electric pallet jacks, forklifts, and currently licensed staff for operating machinery as required for the execution of this task.

Vendors are able to provide a wide range of duplication services to the Government, including high-speed, high-volume, and color output equipment for timely, accurate, high quality duplication, production, and mailing of materials. Vendors are able to furnish all necessary staffing, labor, and services required to accomplish large-scale reproduction, including duplication, collation, assembly, mailing, and distribution of agency materials and products.

For additional information regarding the type of work included under Inventories / Warehouse / Distribution Services (Task Area 18), please refer to the Statement of Work.

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Cost-Recovery Support and Services (Task Area 19)

Any and all Government materials may be subject to a cost-recovery fee, quantity limitation, or controlled distribution. Vendors are able to handle payments for Federal cost-recovery programs as part of a Federal program operation.

For additional information regarding the type of work included under Cost-Recovery Support and Services (Task Area 19), please refer to the Statement of Work.

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Graphic Design, Web, and Database Support

Graphic Design (Task Area 7)

Vendors are able to provide a full range of high-quality, visually attractive graphic design services. Vendors are able to coordinate product development with the NIH to ensure that Federal standards and expectations are met and that any and all products confirm to the desired specifications.

For additional information regarding the type of work included under Graphic Design (Task Area 7), please refer to the Statement of Work.

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Web Design, Development, and Management (Task Area 8)

Vendors are able to consult with and coordinate efforts with Federal IT and Program Office staff to design, develop, troubleshoot, evaluate, refine, re-design, and test websites and ancillary Web-based products.

Vendors are able to perform a range of responsibilities related to on-going management and maintenance of Federal websites, specifically:

  • Reviewing and updating websites regularly for problems, errors, inaccuracies, non-functionality and compliance with applicable standards, guidelines, and regulations;
  • Producing accurate, well-written and designed, error-free Web content and ensure that Federal websites remain accurate, up-to-date, and accessible at all times;
  • Remaining current on new and emerging technologies and approaches that may apply to Federal websites and the virtual environment;
  • Proactively proposing and implementing forward-thinking improvements and enhancements for the Federal Government's websites;
  • Complying with IT systems security and privacy specifications set forth by the Government; and
  • Establishing and implementing appropriate administrative, technical, and physical safeguards to ensure the security and confidentiality of sensitive Government information, data, and equipment.
For additional information regarding the type of work included under Web Design, Development, and Management (Task Area 8), please refer to the Statement of Work.

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IT Requirements (Task Area 14)

The Government anticipates that NIH will require a wide range of ancillary IT-related goods and services required under task order contracts awarded in this effort for presentation purposes. Examples of deliverables include event registration websites, speaker presentations, press kits, inquiries tracking databases, cost-recovery systems, reports, and health, scientific, and medical information in all media formats.

For additional information regarding the type of work included under IT Requirements (Task Area 14), please refer to the Statement of Work.

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Security (Task Area 14b)

IT-related tasks in service orders awarded under this effort will require a Federal security clearance and background check. The Government requires vendors to (1) have in place a number of safeguards and procedures in support of agency operations and assets and (2) to develop, document, implement, and otherwise contribute to agency-wide information security programs designed to safeguard information and information systems.

The Government may also require additional security controls such as:

  • Federal Desktop Configuration Controls;
  • Security Awareness Training;
  • Access to the vendor's physical location and/or logistical access to any hosting facility and the Certification and Accreditation of any and all Government systems regardless of location.
For additional information regarding the type of work included under Security (Task Area 14b), please refer to the Statement of Work.

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Database and Web Design, Development, and Management (Task Area 15)

Vendors are able to design, develop, maintain, troubleshoot, refine, test, and implement databases, technologies, applications, products, and systems for compiling, storing, analyses, and managing data.

Vendors are able to provide strategies/implementation plans to improve and build upon existing databases, technologies, applications, products, and systems; investigate and price potential new approaches; and provide technical expertise and feedback to Government staff.

For additional information regarding the type of work included under Database and Web Design, Development, and Management (Task Area 15), please refer to the Statement of Work.

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Information Tracking and Referral (Task Area 16)

Vendors are able to design, develop, and maintain fully-functional, state-of-the-art mechanisms, procedures, and systems for use in tracking mentions of each agency or in reporting specific issues and topics that appear in the media or elsewhere as required. Items that merit attention will be forwarded to Government personnel for action and approval.

For additional information regarding the type of work included under Information Tracking and Referral (Task Area 16), please refer to the Statement of Work.

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Website Usability Testing (Task Area 17)

Vendors are able to provide website usability evaluation and testing to ensure that Government- and Government-supported websites are (1) well-engineered and accessible to the Government's many diverse audiences and (2) comply with required accessibility and usability standards.

For additional information regarding the type of work included under Website Usability Testing (Task Area 17), please refer to the Statement of Work.

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Exhibit Support

Exhibit Development, Design, Production, and Transport (Task Area 12)

Vendors are able to design, develop, and furnish meeting and campaign-related exhibits and displays. Vendors are able to provide a full range of services required for production of meeting and exhibit-related materials, including newsletter and presentation design and production. Vendors are able to assemble, prepare, and ship exhibit materials for display and distribution at health, medical, and scientific meetings and events.

For additional information regarding the type of work included under Exhibit Development, Design, Production, and Transport (Task Area 12), please refer to the Statement of Work.

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Meeting, Conference, and Event Support (Task Area 13)

Vendors are able to provide a full range of meeting-related services, including but not limited to, initial concept development, early planning (e.g., agenda development, venue selection, reservations, budgeting, event file establishment and maintenance); graphic design support (e.g., signage and materials production); participant correspondence; registration; travel and guest services; audiovisual requirements; meals and hospitality; message center operation; and post-event services.

For additional information regarding the type of work included under Meeting, Conference, and Event Support (Task Area 13), please refer to the Statement of Work.

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